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Political Polls Contradictory

Some recent political polls are confusing.

There is a new Fox News Poll out revealing that 37% of registered voters believe that President Obama lies most of the time on important matters. Another 24% think he lies some of the time on important matters.

That’s 61% of registered voters that think the President lies most of the time or some of the time on important matters.

Another 20% thinks he lies just now and then.

But according to today’s Rasmussen poll, 46% of the public approve of the President’s job performance. While that’s not a good job approval rating, this data seems somewhat contradictory, unless a segment of registered voters approve of the President’s job performance despite the fact that they think he’s a liar – which, these days, is not out of the realm of possibility.

But the discrepancy may have another answer. It could be how the questions were asked.

How a question in a survey is worded is a key element of survey technology. Questions must be worded in such a way that they by-pass the “social communication machinery”.

Joe walks into his office and says to his secretary, “Good morning, Suzie. How are you this morning?”

“Fine, Mr. Johnson,” she says.

But Suzie’s not fine. She had an argument with her boy friend last night. She’s not fine.

“Fine” is a social answer to the question.

Survey questions must be designed to by-pass “social” answers to questions and get what the respondent really thinks or how they honestly feel.

Only then do you get survey results that drive sales.

Something we have been doing for a quarter of a century.

I wanted to let you know how valuable the research your firm performed for us has been….The investment we made in our market research effort with On Target Research was money well spent. NM VP Sales and Marketing.

Best,

Bruce