Market Research Articles

I’m not sure how the advertisers did, but I counted 52 Super Bowl commercials Sunday. At a cost of $5.25 million for 30 seconds – more of course for the 45 sec. and one minutes spots – CBS banked a cool $382 million for an afternoon of broadcasting to the 100 million pairs of Brady-watching eyeballs on Super Bowl 53. BURGER KING There were a couple of the commercials that communicated with power and class. And I will share my…

In early June of 1992, six months after the dissolution of the Soviet Union, I traveled to Moscow to help a friend open a business college there. Along with a handful of other businessmen, I spoke to a group of about 200 Russian entrepreneurs that had gathered to participate in the inauguration of the college. That's probably about all the entrepreneurs there were in Russia in June of 1992. I spoke on the importance of market research and surveys as…

One of the products of a marketing survey is a “Button.” Kind of an odd word for something from a marketing activity. But don’t let that fool you – it’s vitally important. A button is a point of agreement among a particular public about a product or service. A button results from a survey question and is used in marketing to get the attention of the company's perspective buyers. “What do you consider to be the single most important factor…

I was at a website reading about the circus – the latest from Washington - when I noticed an article to the right of the one I was reading – you know how those articles pop up along the right side of the main story – it caught my attention because it said Starbucks had commenced selling alcohol in some of their cafés and they were going to expand the offerings to thousands of their stores. They were calling the…

Pity the poor almond. One of the most nutrient dense foods on the planet – heart healthy, protein dense, cholesterol lowering, and it is being sabotaged by its own teammates. Sabotaged? Let me explain. The Almond Board of California (ABC) is the big Kahuna in the Almond world. Why? Because California produces 100% of the U.S. commercial almond crop and 80% of the world production. It is California’s #1 agricultural export – this in a state that produces a third…

I walked out of the entrance to the hotel, down the steps to the stretch limo waiting for me at the curb that Fox had sent. I was in town to appear on Fox and Friends, the highest rated morning cable news station in the country, to promote my book on the Global Financial Crisis. I bent over to get into the back seat of the limo and the seam on the back of my slacks split wide open from…