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Marketing Lies - Why you don't need to build brand awareness before you can make any sales
Banner Ads Bashed - the problem with banner ads? No surveys!
Marketing Lies - Psychiatric Pseudo-Science and Marketing
Direct Marketing - Returns on Advertising
Positioning - how the world has changed - an article about the value of product positioning.
The Tale of Two Tag Lines -- tag lines actually forward the brand's intended position.
Testing Marketing Tag lines - "Those on top, have always been plagued by ankle-biting midgets.
-- Advertisements are supposed to make the reader want to buy the product or service advertised...
The need for market surveys -- you need to understand your prospects and how they think about your product - the best way to do that is to survey them.
The marketing of water --
a critique of the positioning efforts of various water brands.
Marketing is about communicating with your prospects. Communication involves understanding. Why not brand your product understandably -- say what your product is in its name?
The Economy: Barrier or Blessing?
Positioning Errors -- what not to do when positioning your product.
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