http://www.ontargetresearch.com Surveys that Drive Sales Tue, 23 Mar 2010 00:25:11 +0000 http://backend.userland.com/rss092 en I just returned from Beijing. Yeah, the one in China. Sometimes life is serendipitous: CCTV, the government owned television system, is doing a 5 part documentary on the financial crisis – why it occurred and what to do about it. They had heard about my new book, Crisis by Design, the ... http://www.ontargetresearch.com/2010/03/21/product-positioning-in-china/ At first I thought it was an act of corporate suicide. I’m talking about the Doritos’ commercials on the Super Bowl last Sunday. Pepsi’s Frito-Lay division (owner of the Doritos brand) ran a series of Super Bowl ads that cost them some serious coin. CBS charged $2.6 million for a 30 second ... http://www.ontargetresearch.com/2010/03/21/super-bowl-ads-the-good-the-bad-and-the-ugly/ Vladimir Ilyich Lenin I can’t tell you how surreal it felt standing under a large and oh-so-imposing image of Lenin while giving a talk to senior officers of the Russian Ministry of Internal Affairs just after the fall of Communism. The Ministry, Russia’s Federal law enforcement body, is based on a military ... http://www.ontargetresearch.com/2010/03/21/lenin-and-me/ "The information the hotel received was detailed, accurate and objective. The information and insight was worth every penny. I have already used this information to take corrective action in our need areas and as a training tool to educate my associates." Scott M. Ragatz, General Manager Courtyard by Marriott, Norwalk, CT http://www.ontargetresearch.com/2009/11/25/testing123/