It is a magnificent spring morning. You ease your car into your parking space at the office, turn the key to off and step into the brisk morning sunshine. Walking across the parking lot, you wonder how it is that an evening’s rain can clean things so purely that it smells like the air just took a bath. As you bound through the front door of the office you see the receptionist just settling down to her desk, a cup of Starbucks finest occupies her immediate attention. “Good morning Melinda, how’s it going?”
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I keep reading “optimistic” economic predictions by reporters who make Mary Poppins sound like a pessimist. Let’s not kid ourselves; this economy has not bottomed and frankly shows no signs of doing so.

I don’t want to beat a dead horse here (having discussed this matter in our last issue), but we should make sure we are confronting the economic landscape as it is, not how we wish it to be.
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There is a growing trend in American advertising that must derive its aesthetic and emotional themes from cum laude graduates of the Genghis Kahn School of Communication.

Surely you have seen them; ads that use anger, upset, pain or even death in unpleasant or disturbing efforts to push the advertiser’s wares.
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Not to pander, but I am truly curious; how is it that Ad Age, the advertising industry’s preeminent mouth piece, can continue to carry frank, highly lucid, insightful editorial copy about the declining state of ad quality, while its readers – agencies and advertisers alike – continue their marketing march to hell?
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