I keep reading articles on marketing that seem to be written by aliens.

I don’t mean to be arrogant here, but why is it that the advertising and marketing community permits this constant flow of misleading information to be passed around like some mind-bending drug at a fraternity party?
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In the last few weeks, there has been a rising tide of articles exposing the ineffectiveness of banner ads. One of these made reference to a study that said that search engine positioning was a far more effective form of on line advertising than banner ads. This piece of marketing brilliance was supposed to be startling new news.
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If Randy Nueman has it right and it never rains in Southern California, how is it that Kasi, our lovable but dreadfully IQ-challenged golden retriever, was pummeled with hail the size of grapefruits today as she bolted out the back door in her never-ending pursuit of the fun-loving squirrels who frolic in the poplar trees in our backyard? LA doesn’t know from weather. A little healthy rain here and the freeways instantly turn into mind numbing cement corridors of accident-packed parking lots (their natural state on 9 out of 10 weekdays in any case).
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Congressman Gerard Fox walked into his office looking like Ichabod Crane in pin stripes. His secretary, Elizabeth Miller, who had been wearing the same beehive style hairdo for four decades, followed him into his office, placed a stack of pink messages neatly on his desk and then waddled down the hall and out the North door of the Rayburn House office building to sneak a smoke.
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