Articles

Product Positioning and Surveys

These articles are presented by Bruce Wiseman of On Target Marketing as a public service.

Articles

• Product Positioning — The Key to Communications Success in Marketing, Advertising and PR
  This article is an introduction to the concepts of product positioning — the key to communications success in marketing, advertising and public relations.
• Focus Groups vs. Customer Surveys--The Fallacy of Focus Groups
  This article is an introduction to the pitfalls of focus groups vs. the benefits of a one-on-one market research survey.

Feel free to contact us with any questions.

Copyright © 2001-2008 On Target Research. All Rights Reserved.