When Public Opinion is Ignored

It wasn’t just the allegations of the sex scandal and murder that lost our client the election; it was the fact that he wouldn’t believe the survey results.

We had been retained to conduct surveys for a client that was running for the office of Chairman of the Board of Supervisors of a large county in East Texas – a position of considerable power in that next of the woods. READ MORE

Life is full of surprises.

Some time ago, as the President of a company I had co-founded, I wanted to expand our brand’s service offerings to embrace everything the industry had to offer. This was the result of a “brilliant” (unsurveyed) marketing strategy.

In fact, it was the opposite of what needed to be done.

There is a fascinating law about this. READ MORE

I took a taste of the steaming New England clam chowder and smiled. Heaven in a bowl.

I was in an exclusive restaurant in the nation’s capital some months ago, an eatery known to cater to the warlords of Washington – the lobbyists and members of Congress.

There was a large circular table to my right, around which sat several key members of Congress whom I recognized. Highballs in hand, all seemed to be communicating deferentially to a bald man wearing thick glasses and the jowls of an English Mastiff.

The man looked familiar. I looked more closely: Rupert – News Corp. – Murdock.

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