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  • Marketing in Troubled Times
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  • Product Positioning: The Key to Communications Success in Marketing, Advertising and PR

Posted on: Wednesday, November 25th, 2009

testimonials_courtyard“The information the hotel received was detailed, accurate and objective. The information and insight was worth every penny. I have already used this information to take corrective action in our need areas and as a training tool to educate my associates.”

Scott M. Ragatz, General Manager

Courtyard by Marriott, Norwalk, CT

Posted on: Wednesday, November 25th, 2009

nusign“We took bids on this project, and none of your competitors offered such a short turnaround…. At the same time, your cost was lower than all the competitive bids, again permitting us to move quickly and get more for our budget for this project than we would have afforded from anyone else.”

Kerry Osborne, Ph.D., Vice President, Systems & Information

NUSIGN Outdoor Media

Posted on: Wednesday, November 25th, 2009

testimonials_esuites“The positioning that grew out of your research was nothing short of stellar. We now have a strategically researched, laser-like position that will dramatically assist us in rolling out our new brand.”

Jeffrey L. Donner, President

Matrix Lodging, LLC

Marketing in Troubled Times

Posted on: Tuesday, November 10th, 2009

You’ll excuse me if I make a racist observation.. Or maybe you won’t.

But a review of several top weekly magazines reveals an all too visible truth: the ads in Ebony Magazine communicate better, faster and with more impact than those of several of its more well established competitors.

This doesn’t mean the magazine is better… or worse, just that, on the whole, their advertisements deliver their messages with more communication value.
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