Let me begin with a story.

In the winter of 1991, like many here in America, I sat glued to CNN’s coverage of the historic toppling of the statue of infamous founder of the KGB in Dershinky circle near the Kremlin. Little did I know or suspect that 6 months later I would be delivering a seminar to 200 Russian businessmen in Moscow on the use of market research and surveys in developing positioning and branding strategies for advertising, marketing and public relations campaigns.
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